FUNDING WILL CONTRIBUTE TO ON-GOING ROXY THEATER RENOVATIONS; VENUE DUE TO OPEN IN SPRING 2013
(PHILADELPHIA, PA) February 21, 2012 – The Philadelphia Film Society (PFS) will launch a Kickstarter campaign to support a necessary revitalization of the historic Roxy theater, the last remaining movie house in Rittenhouse Square. The campaign will begin on Friday, February 22 and end on Friday, March 22, 2013. Contributions will aim to raise at least $40,000, which will fund the immediate renovation of the theaters, including upgraded seating, wall treatments, and carpeting – all of which will allow for a Spring opening in early April. Additional funding beyond this goal will be allocated towards the purchase of new, digital equipment, advancing the digital conversion of the venue.