PHILADELPHIA FILM SOCIETY ANNOUNCES LAUNCH OF 28–DAY KICKSTARTER CAMPAIGN

FUNDING WILL CONTRIBUTE TO ONGOING ROXY THEATER RENOVATIONS; VENUE DUE TO OPEN IN SPRING 2013

(PHILADELPHIA, PA) March 1, 2013– The Philadelphia Film Society (PFS) will launch a Kickstarter campaign to support a necessary revitalization of the historic Roxy theater, the last remaining movie house in Rittenhouse Square. The campaign will begin on Friday, March 1 and end at midnight on Friday, March 29, 2013. Contributions will aim to raise at least $40,000, which will fund the immediate renovation of the theaters, including upgraded seating, wall treatments, and carpeting – all of which will allow for a spring opening in April. Additional funding beyond this goal will be allocated towards the purchase of new digital equipment, advancing the digital conversion of the venue.

To contribute to the Philadelphia Theater at the Roxy Kickstarter campaign, please visit http://www.kickstarter.com/projects/1368031563/restore-the-roxy. “Backers” of the project will receive premium items for their contributions ranging from T-shirts to free film tickets to Founding Member Status of the theater.

See below for full release and press kit:

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PRESS RELEASE_PFS_Kickstarter Campaign Launch for Roxy Theater.pdf3.12 MB
RoxyKickstarter_PressKit.pdf3.12 MB