NOTHING LASTS FOREVER
Diamonds have long held the fascination of the American public. The gem’s embodiment of luxury, status, and romance are immortalized across cinema, music, and literature. But while they’re often heralded for their beauty, value, and rarity, are they actually worthless rocks? NOTHING LASTS FOREVER considers this question in its examination of a secretive multibillion-dollar industry relying on myth and marketing to increase, or even manufacture, the stones’ monetary and sentimental value. Yet, despite the well-constructed allure, the trade’s future is threatened by recent generations’ shifting values and the improved production process for synthetic diamonds. The investigative documentary is guided by compelling interviews with industry insiders, including a sharp-witted, no-nonsense jewelry designer and a longtime executive at De Beers, the world’s largest diamond company. From PFF alum Jason Kohn (LOVE MEANS ZERO, PFF26), this entertaining and comedic exposé of the diamond industry will make you question everything you thought you knew about America’s favorite gem.
In Competition: Documentary Feature
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